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Research papers

Are you satisfied with your satisfaction questions?

In satisfaction surveys amongst initial buyers of small electrical appliances, it is essential, beyond the easy 'disaster check', to obtain: a comparison of each new product with the accumulated database of similar results from previous launches, an...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Christian Bernard, Yves Marbeau
September 1, 1992
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Citation

Bernard and Marbeau (1992a, September 01). Are you satisfied with your satisfaction questions?. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/are-you-satisfied-with-your-satisfaction-questions-